Brewed in Japan: The Evolution of the Japanese Beer Industry
Considering the significant position beer assumes nowadays in Japanese consumption practices, a thorough historical treatment is long overdue. We urgently need this book. (K.J. Cwiertka, author of Modern Japanese Cuisine: Food, Power and National Identity)While many studies look at a snapshot in time, or a particular period in Japanese history, Alexander takes us through a century of change and development of the beer industry. Making excellent use of the company records, Brewed in Japan provides us a portal into the changes to the business environment that have driven and sometimes buffeted Japan. (Thomas W. Roehl, co-author of Mobilizing Invisible Assets)The story Alexander tells is a fresh one, intersecting with important themes in Japan’s modern history (from the process of 'borrowing' from the West to the growth of the consumer economy) but novel and revealing at every turn. Brewed in Japan is a striking new addition to the field and engages with many of the most widely debated issues in Japanese economic and social history. (William Tsutsui, author of Banking Policy in Japan: American Efforts at Reform during the Occupation) --This text refers to the Hardcover edition.
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